Kizik

Deal Snapshot

Company: HandsFree Labs, Inc. (Kizik)

Website: kizik.com

Sector / Category: Consumer Footwear / DTC Brand / Hands-free shoe technology Headquarters: Lindon, Utah

Founded: 2017 (brand launch)

Investor: Frazier VC

Investment Vehicle: Fund IV

Deal Type: Primary + Secondary

Round Types: Convertible Note, Series A, Series B

Company Overview

Kizik (HandsFree Labs, Inc.) is the creator of hands-free footwear, built around patented step-in technology that allows wearers to put on shoes without bending down, tying laces, or using their hands. The company pioneered the hands-free shoe category and has grown the Kizik brand through a combination of direct-to-consumer demand, product innovation, and defensible IP.

Public Funding / Capital Events

Jul 19, 2022 — $20M Series B raised

Kizik and its parent company HandsFree Labs, Inc. announced the closing of a $20 million Series B funding round. The company stated the proceeds would support new product lines (including kids) and expansion of retail footprint.

Nike investment / licensing relationship (2019)

Business Insider: Nike invested in HandsFree Labs in 2019 and remains a minority owner and licensee of the hands-free technology.

Investment Summary

Primary and secondary purchases in HandsFree Labs, Inc. (Kizik) have taken place across multiple transactions from 2020 through 2024, reflecting continued conviction in the company’s growth potential, differentiated product category, and defensible IP position. These investments span multiple financing structures including a convertible note, Series A, and Series B. Fund IV invested in 2024.

Why We Invested

Frazier VC invested in HandsFree Labs (Kizik) because we believe the company is positioned for strong growth in a large consumer market where product innovation can create a new category. We value meaningful differentiation — Kizik’s hands-free technology and product design create a unique customer experience that is difficult for competitors to replicate. The company’s patent portfolio and category leadership create strong barriers to entry, and we place significant weight on the strength of the leadership team and their ability to execute through multiple phases of growth.

Other Investors

Nike

The Newcastle Network

HELM Investment Group