Sequifi

Frazier VC
3 days ago
2 min read

Deal Snapshot

Company: Sequifi

Sector / Category: Workforce infrastructure / HR + payroll + commissions + performance platform for home services teams

Headquarters: Lehi, Utah, USA

Founded: (need more info)

Investor: Frazier VC

Investment Vehicle: Fund IV

Deal Type: Primary

Round Type: Seed

Company Overview

Sequifi is an all-in-one workforce platform designed to help field-service and home services companies hire, onboard, pay, and retain their teams. The platform brings together onboarding, payroll, commission logic, compliance workflows, and performance tracking in one system, with an emphasis on reducing payroll errors, cutting admin time, and improving retention for operators managing distributed crews.

Public Funding / Capital Events

Aug 26, 2025 — Sequifi announced it raised $6.7M in seed funding led by Cervin Ventures, with participation from Frazier Group and Tokyo Black.

Investment Summary

Frazier VC Fund IV made a primary Seed investment in Sequifi in 2025, reflecting conviction in the company’s opportunity to modernize workforce operations for essential home services businesses. Sequifi’s focus on combining payroll, commissions, onboarding, and performance into one integrated platform supports scalable growth for operators while improving the worker experience and retention.

Why We Invested

Frazier VC invested in Sequifi because we believe the company is positioned for strong growth in a large market where employers need better systems to recruit, pay, and retain skilled labor. Sequifi’s platform is scalable and software-driven, replacing manual workflows and spreadsheet-based compensation tracking with automation and clearer performance visibility. We also value the product’s embedded nature in core operating workflows, which can create meaningful switching costs and defensibility over time. Finally, we prioritize strong leadership teams, and Sequifi’s operator-first approach and execution focus made it a compelling Fund IV investment.

Other Investors

Cervin Ventures

K5 Global

Tokyo Black