TruHearing

Deal Snapshot

Company: TruHearing, Inc.

Website: www.truhearing.com

Sector / Category: Hearing healthcare / managed care / health benefits

Headquarters: Draper, Utah

Founded: 2003

Investor: Frazier VC

Investment Vehicle: Fund I

Deal Type: Secondary purchase

Company Overview

TruHearing provides hearing healthcare benefits and managed care solutions for health plans, employers, unions, and other organizations. Its platform combines benefit design, provider network access, technology, and member support to make hearing care more affordable and accessible at scale.

Public Funding / Capital Events

Jan 11, 2013 — Significant minority investment from Sorenson Capital TruHearing announced that Sorenson Capital acquired a significant minority interest in the company in late December 2012. The company said the investment would support continued growth in its hearing benefits platform.

Apr 6, 2018 — Strategic partnership and acquisition agreement with Sivantos announced Sivantos announced that it planned to enter into a strategic partnership with TruHearing, with financial terms undisclosed. The transaction was positioned as a way to combine Sivantos’ hearing aid technology with TruHearing’s hearing benefits distribution platform.

Apr 20, 2018 — Transaction closed Sonenshine Partners, which advised Sivantos, stated that the strategic combination closed on April 20, 2018. Later WS Audiology materials also referenced TruHearing as part of its managed care business.

Investment Summary

Frazier VC invested in TruHearing through Fund I via a secondary purchase in December 2013.

Why We Invested

TruHearing operated in a category with clear long-term demand drivers, as hearing loss is widespread and benefit coverage remains a meaningful access point for patients. Its model combined healthcare distribution, provider access, and benefit administration in a way that could scale across large covered populations while becoming embedded with payors and partners. That created meaningful switching costs because the company sat inside both the benefit structure and the member care journey. Its later transaction with Sivantos reinforced the strategic value of that position.

Other Investors

• Sorenson Capital