Claravine
Marketing data standards at enterprise scale
May
2018
Company Event
$4M Seed round
Mar
2019
Frazier Event
Primary Seed investment
Oct
2020
Company Event
$5M Series A
May
2022
Company Event
$16M Series B
Jan
2024
Frazier Event
Frazier VC Fund IV secondary purchases
Jan
2025
Frazier Event
Frazier VC Fund IV secondary purchases
Capital Events Timeline
Company Overview
Claravine positions itself as 'The Data Standards Company,' helping enterprises define, control, and embed marketing data standards across teams, systems, and channels.
Why We Invested
Claravine sits in the critical path of marketing measurement and governance by standardizing inputs that drive reporting, attribution, and downstream decision-making.
Investment Vehicle
Frazier VC Fund IV, Frazier VC Fund V
Investor
Frazier VC
Founded
2012
Sector
Enterprise & Revenue Operations
Legal Name
Claravine, Inc.
Status
Active
Other Investors
Silverton Partners, Kickstart Seed Fund, Grayhawk Capital, Next Frontier Capital, Peninsula Ventures, Five Elms Capital