Keap
Small business CRM and automation pioneer
Jan
2013
Company Event
$54M led by Goldman Sachs
Oct
2014
Company Event
$55M Series D
Dec
2014
Frazier Event
Frazier VC Fund I secondary purchases
Sep
2018
Company Event
$20M
Jan
2019
Company Event
Rebranded to Keap
Oct
2024
Company Event
Acquired by Thryv for $80M
Capital Events Timeline
Company Overview
Infusionsoft, now Keap, provides CRM, sales automation, and marketing automation software built for small businesses in a single integrated system.
Why We Invested
Infusionsoft built a category-defining platform combining CRM, marketing automation, and sales workflow tools, creating meaningful switching costs for small businesses.
Investment Vehicle
Frazier VC Fund I
Investor
Frazier VC
Founded
2001
Sector
Enterprise & Revenue Operations
Legal Name
Infusionsoft, Inc. (formerly InfusionSoft)
Status
Realized
Other Investors
Goldman Sachs, Arthur Ventures, Bain Capital Ventures, Signal Peak Ventures, ORIX Growth Capital, Mohr Davidow Ventures