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ObservePoint
Automated data governance for digital experiences
Sep
2021
Frazier Event
Primary investment
Nov
2021
Frazier Event
Frazier VC Fund III secondary purchases
Capital Events Timeline
Company Overview
ObservePoint provides automated data governance software helping organizations validate website tags, monitor customer journeys, map marketing technology, and support privacy compliance.
Why We Invested
ObservePoint operates in a category where digital teams need continuous visibility into analytics implementation, privacy compliance, and customer journey accuracy, creating meaningful stickiness over time.
Investment Vehicle
Frazier VC Fund III
Investor
Frazier VC
Founded
2006
Sector
Legal, Risk & Compliance
Legal Name
ObservePoint, Inc.
Status
Active
Other Investors
Mercato Partners, Album VC, Wags Capital, BYU Cougar Capital
Deal Snapshot
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