Omniture
Web analytics pioneer, acquired by Adobe
May
1998
Frazier Event
Seed investment
Jan
1999
Frazier Event
Frazier VC follow-on primary investment Series A
Jan
2002
Frazier Event
The first of several Frazier VC secondary purchases through 2006
Jun
2006
Company Event
IPO on Nasdaq (OMTR)
Oct
2009
Company Event
Acquired by Adobe for approximately $1.8B
Capital Events Timeline
Company Overview
Omniture was the category-defining web analytics company; its SiteCatalyst platform measured digital experiences for much of the Fortune 500. Omniture went public on Nasdaq in 2006 and was acquired by Adobe in 2009 for approximately $1.8B.
Why We Invested
One of Frazier's earliest software investments (1998): the internet was becoming a business channel, and Omniture was building the measurement layer every company would need.
Investment Vehicle
Frazier Family Investment
Investor
Frazier VC
Founded
1996
Sector
Enterprise & Revenue Operations
Legal Name
Omniture, Inc.
Status
Realized
Other Investors
NA