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Stance
Reinventing socks into a premium category
Jan
2014
Frazier Event
Frazier VC Fund I secondary purchases
Mar
2015
Company Event
$50M financing
Apr
2016
Company Event
$30M Series D led by Mercato Partners
Nov
2025
Company Event
Acquired by Marquee Brands
Capital Events Timeline
Company Overview
Stance is a lifestyle apparel brand best known for reinventing the sock category through premium design, materials, and branded collaborations, expanding into underwear and tees.
Why We Invested
Stance built a differentiated consumer brand in a category historically treated as a commodity, with room to expand into adjacent categories.
Investment Vehicle
Frazier VC Fund I
Investor
Frazier VC
Founded
2009
Sector
Consumer & Education
Legal Name
Stance, Inc.
Status
Realized
Other Investors
Mercato Partners, August Capital, Kleiner Perkins, Menlo Ventures, Shasta Ventures, Sherpa Capital
Deal Snapshot
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