TechStyle

Deal Snapshot

Company: Techstyle Fashion Group, Inc. (formerly JustFab, Inc.)

Sector / Category: Direct-to-consumer fashion / membership commerce platform

Headquarters: El Segundo, California, USA

Founded: 2010

Investor: Frazier VC

Deal Type: Secondary

Company Overview

Techstyle is a portfolio of digital-first, membership-based direct-to-consumer fashion brands built around data-driven merchandising and recurring customer relationships. The company has described itself as a “brand incubator” that builds and scales membership commerce brands, including Fabletics, Savage X Fenty, JustFab, ShoeDazzle, and FabKids.

Public Funding / Capital Events

Techstyle (as JustFab) publicly announced multiple growth rounds earlier in its lifecycle, including a $76M financing led by Rho Ventures with participation from Matrix Partners and TCV in 2012, and a $40M Series C in 2013 led by Shining Capital with participation from Matrix Partners, Rho Ventures, TCV, and Intelligent Beauty.

The company rebranded from JustFab to TechStyle Fashion Group in 2016.

Investment Summary

Frazier VC invested in Techstyle through secondary purchases in Fund II (February 2020) and Fund III (July 2020). These secondaries provided exposure to a scaled, membership-driven consumer platform with multiple digital-first brands and a data-centric operating model.

Why We Invested

We invest in companies with clear scalability and durable growth potential, including platforms where customer relationships and recurring purchase behavior can compound over time. Membership commerce, when executed well, can create strong retention dynamics and efficient customer acquisition as cohorts mature. Secondaries can also be an attractive way to gain exposure to established businesses with meaningful brand equity and operational scale.