ABOUT

Deal Snapshot

Company: ABOUT (formerly Central Logic)

Website: abouthealthcare.com

Sector / Category: Healthcare access, patient orchestration, transfer management, and care logistics software

Headquarters: Sandy, Utah and St. Paul, Minnesota

Founded: 2005

Investor: Frazier VC

Investment Vehicles: Fund III

Deal Type: Primary + Secondary

Company Overview

ABOUT provides a SaaS platform used by health systems to orchestrate patient movement and access across the continuum of care, including high-acuity transfers and access center operations. The company describes its solution as delivering real-time visibility and business intelligence to optimize access center workflows and help systems operate as one connected network of care.

Public Funding / Capital Events

June 2, 2020 — Strategic majority investment by Rubicon Technology Partners 

Nov 17, 2020 — Acquisition of Ensocare 

Jan 12, 2021 — Acquisition of Acuity Link 

Oct 5, 2021 — Central Logic integrated offerings and rebranded to ABOUT 

Investment Summary

Frazier VC has made multiple primary and secondary purchases in ABOUT beginning in 2018, including primary participation in Series B and Series C. The most recent transaction was a Fund III secondary purchase in November 2020.

Why We Invested

We invested in ABOUT because we look for scalable platforms with durable demand and meaningful workflow embed. Patient access and logistics are mission-critical for health systems, and ABOUT's products sit in time-sensitive operational workflows where adoption can create strong switching costs over time. We also value businesses with clear differentiation and strong execution in complex, regulated environments where integrations, process depth, and trust create real barriers to entry.

Other Investors

Rubicon Technology Partners