Banyan

Deal Snapshot

Company: Go Banyan, Inc. (Banyan)

Website: www.banyan.com 

Sector / Category: Healthcare SaaS / patient engagement / reputation management

Headquarters: Orem, Utah

Founded: 2013

Investor: Frazier VC

Investment Vehicle: Fund II

Deal Type: Secondary purchase

Company Overview

Banyan was a patient engagement SaaS platform provider serving dental and other healthcare practices with HIPAA-compliant tools for patient consent, social sharing, reviews, websites, and practice listings. The company positioned its platform around helping practices improve patient experience and online reputation while supporting compliant digital marketing workflows.

Public Funding / Capital Events

Jul 27, 2017 — Leadership change announced Banyan appointed Carine Clark as president and CEO as the company scaled beyond dental into adjacent healthcare verticals.

May 23, 2019 — Acquired by NUVI NUVI acquired Banyan in a transaction that combined NUVI’s social media monitoring and analytics platform with Banyan’s HIPAA-compliant healthcare engagement tools. Financial terms were not disclosed.

Investment Summary

Frazier VC invested in Banyan through Fund II via a secondary purchase in February 2018.

Why We Invested

Banyan built a focused software platform for a regulated end market where compliant communication and reputation management are operationally important. The product was designed to integrate into recurring practice workflows, which increased stickiness as teams relied on the platform for consent capture, patient engagement, and review generation. The company’s traction in dental and expansion into adjacent healthcare verticals supported a scalable go-to-market with clear differentiation in HIPAA-compliant engagement.

Other Investors

Peterson Ventures