Consensus

Deal Snapshot

Company: Consensus Sales, Inc.

Website: goconsensus.com

Sector / Category: Demo automation / buyer enablement / product experience platform for B2B revenue teams

Headquarters: Lehi, Utah, USA  

Founded: 2013

Investor: Frazier VC

Investment Vehicle: Fund III

Deal Type: Primary, Secondary, convertible notes, Series A, Series B

Company Overview

Consensus is a demo automation platform designed to help B2B buyers evaluate software on their own time using interactive, self-serve demo experiences. The platform is positioned around “making buying easy” by enabling revenue teams to send on-demand demos, capture buyer engagement signals, and scale presales capacity through reusable demo content and integrations into existing workflows.

Public Funding / Capital Events

Jan 12, 2022 — $15M Series B raised

Consensus announced a $15 million Series B led by Riverside Acceleration Capital and Frazier VC.

Mar 8, 2023 — $110M raised from Sumeru Equity Partners

Consensus announced $110 million from Sumeru to accelerate growth (press release lists Lehi, Utah and San Mateo, CA).

Investment Summary

Frazier VC has made multiple primary and secondary purchases in Consensus beginning in 2014, including convertible notes and equity rounds (Series A and Series B). Fund III also made a secondary purchase in June 2021. This pattern of follow-on participation reflects continued conviction in Consensus as a scalable, workflow-embedded platform in a category that benefits from strong distribution, deep integrations, and high switching costs once standardized across revenue teams.

Why We Invested

Frazier VC invested in Consensus because we look for software that can scale efficiently as usage compounds across large go-to-market teams. Consensus is differentiated by how it helps buyers move at their own pace while giving sellers clearer signals across stakeholders, which increases stickiness once it becomes part of the standard sales motion. We also value defensibility in platforms that integrate deeply into revenue workflows and build meaningful barriers to entry through content libraries, analytics, and operational adoption over time.

Other Investors

Sumeru Equity Partners 

Riverside Acceleration Capital