Blip

Deal Snapshot

Company: Acme Intergalactic, LLC (d/b/a Blip / Blip Billboards)

Website: blipbillboards.com

Sector / Category: Out-of-home advertising / self-serve digital billboard marketplace

Headquarters: Orem, Utah, USA

Founded: 2015

Investor: Frazier VC

Investment Vehicle: Fund II

Deal Type: Secondary

Status: Realized

Company Overview

Blip is a self-serve platform that lets advertisers launch and manage digital billboard and out-of-home (OOH) campaigns with flexible budgets and no long-term contracts, while helping media owners sell and optimize inventory.

Investment Summary

Frazier VC Fund II purchased secondary shares in Blip in August 2019. The investment has been realized.

Why We Invested

We invest in scalable platforms that can efficiently expand as customers and supply grow. Blip’s self-serve model modernizes how businesses buy OOH advertising, reducing friction and expanding access to inventory through software. We also like models where differentiated workflow and marketplace dynamics can build defensibility over time, especially when the platform becomes core to how advertisers activate campaigns and how media owners monetize and manage inventory.

Other Investors

IMAN Capital Partners

Decathlon Capital Partners

Ten Eighty Capital

Victor Charlie Partners