Claravine

Deal Snapshot

Company: Claravine, Inc.

Website: claravine.com

Sector / Category: Marketing data standards / data governance / taxonomy & metadata management (The Data Standards Cloud)

Headquarters: Lehi, Ut

Founded: 2012

Investor: Frazier VC

Investment Vehicle: Fund IV

Deal Type: Primary + Secondary

Company Overview

Claravine positions itself as “The Data Standards Company,” helping enterprises define, control, and embed marketing data standards—like taxonomies, naming conventions, and metadata—so campaign and experience data stays consistent across teams, systems, and channels.

Public Funding / Capital Events

May 16, 2018 — $4M Seed Led by Silverton Partners with a strategic investment from Kickstart Seed Fund.

Oct 8, 2020 — $5M Series A  Led by Grayhawk Capital; participation from Next Frontier Capital, Peninsula Ventures, plus existing investors Kickstart and Silverton.

May 17, 2022 — $16M Series B Led by Five Elms Capital; participation from Grayhawk, Next Frontier, Peninsula, Kickstart, Silverton.

Investment Summary

Frazier VC began investing in Claravine in 2019, participating in primary Seed, Series A, and Series B financings. The most recent activity was Fund IV secondary purchases during 2024–2025.

Why We Invested

We invest in companies with scalable software and clear pathways to durable growth. Claravine sits in the critical path of marketing measurement and governance by standardizing the inputs that drive reporting, attribution, and downstream decision-making. As teams operationalize standards across channels and stakeholders, workflow depth and adoption create meaningful switching costs and barriers to entry.

Other Investors

Silverton Partners 

Kickstart Seed Fund 

Grayhawk Capital 

Next Frontier Capital 

Peninsula Ventures 

Five Elms Capital