Crave Retail

Deal Snapshot

Company: Crave Retail 

Website: www.craveretail.com/

Sector / Category: Retail Technology / In-store analytics / Fitting room intelligence 

Headquarters: Austin, Texas, USA 

Founded: 2018 

Investor: Frazier VC 

Investment Vehicle: Fund IV 

Company Overview

Crave Retail is a retail technology company focused on improving the in-store shopping experience through software and analytics designed for physical retail environments. The company’s platform captures and analyzes in-store shopper behavior—particularly fitting room interactions—to help retailers increase conversion, reduce friction in the customer journey, and make more informed merchandising decisions.

Public Funding / Capital Events

Jul 2024 — ~$6.16M Seed raised Crave Retail is reported to have raised approximately $6.16M in Seed funding in July 2024. Public investor databases list institutional investors including Techstars and RevTech Ventures as participants.

Investment Summary

Frazier VC invested in Crave Retail because we see strong potential in scalable retail software that drives measurable business outcomes for brick-and-mortar operators. Fund IV made an investment in Crave Retail in July 2024, reflecting conviction in the company’s growth opportunity and differentiated approach to in-store retail intelligence.

Why We Invested

Frazier VC invested in Crave Retail because the company operates in a large retail market with strong potential for scalable growth as data-driven decision making becomes standard in physical stores. Crave’s solution is differentiated by its focus on capturing in-store shopper behavior—especially fitting room intelligence—creating clear ROI for retailers through higher conversion and improved merchandising. The product’s integration into store operations and data workflows creates meaningful barriers to entry, and we value the team’s ability to execute and build a defensible position in a competitive retail technology category.

Other Investors

Techstars

RevTech Ventures

Council Tree