Halda

Deal Snapshot

Company: Halda, Inc.

Website: halda.ai

Sector / Category: Higher Ed Enrollment Technology / AI Student Recruitment / Student Engagement & Conversion Platform

Headquarters: Provo, Utah, USA

Founded: 2021

Investor: Frazier VC

Investment Vehicle: Fund IV

Deal Type: Primary

Round Type: Seed + Convertible Note

Company Overview

Halda is an AI Enrollment Platform built for higher education institutions, using autonomous AI agents to improve student recruitment, enrollment, and engagement. Halda’s AI agents are designed to move students through the recruitment funnel by understanding intent, guiding next steps, and delivering personalized 1:1 engagement at scale across key channels including website, email, SMS, phone, and messaging platforms.

Halda’s platform includes agents such as its AI Campaign Agent and AI Website Conversion Agent, enabling institutions to run behavior-driven recruitment campaigns and dynamically personalize website experiences to convert more visitors into inquiries, applicants, and enrolled students.

Investment Summary

Frazier VC Fund IV invested in Halda across multiple transactions, reflecting continued conviction in the company’s growth potential and product direction. Fund IV made investments in March 2024 and February 2025, including participation in a Seed round and convertible note financing.

Why We Invested

Frazier VC invested in Halda because we believe the company is positioned for strong growth in a durable market where schools must compete more aggressively for enrollments. Halda’s platform is scalable and software-driven, enabling institutions to deliver individualized student recruitment and engagement at scale without requiring proportional increases in headcount. We also value the company’s differentiation — Halda is building full-funnel enrollment infrastructure with autonomous AI agents that are embedded across key digital channels, creating meaningful workflow depth and defensibility. Finally, we prioritize strong leadership teams, and Halda’s execution focus and student-first approach made it a compelling investment for Fund IV.

Other Investors

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