Hit Labs (Pronto)

Deal Snapshot

Company: Hit Labs, Inc.

Website: pronto.io

Sector / Category: Real-time communication platform for education and workforce teams (chat, video, announcements, file sharing)

Headquarters: Lehi, Utah, USA

Founded: 2015

Investor: Frazier VC

Investment Vehicle: Fund III

Deal Type: Primary + Secondary

Company Overview

Hit Labs, Inc. operates Pronto, a communication platform designed to keep distributed groups aligned through real-time chat, video, and team messaging. Pronto is used in education and business contexts to reduce communication friction and improve engagement across organizations.

Public Funding / Capital Events

Dec 17, 2019 — Pronto announced the close of a $7.5M Series B round led by Origin Ventures with participation from Signal Peak Ventures.

Investment Summary

Frazier VC has supported Hit Labs, Inc. through multiple primary and secondary purchases. The firm participated in primary Series A, and Series B financings, and Fund III later purchased secondary shares in June 2021.

Why We Invested

We invest in scalable software that becomes embedded in mission-critical workflows. Communication platforms can compound in value as usage expands across departments and roles, creating retention through habit, integrations, and organizational standardization. We also look for differentiated products and strong execution in crowded markets, where product engagement and distribution advantages can become durable barriers to entry.

Other Investors

Origin Ventures

Signal Peak Ventures