Inmoment

Deal Snapshot

Company: InMoment, Inc.

Website: inmoment.com

Sector / Category: Customer experience (CX) platform / Voice of the Customer analytics

Headquarters: Salt Lake City area, Utah, USA

Founded: 2002

Investor: Frazier VC

Investment Vehicle: Fund II

Deal Type: Secondary

Status: Realized

Company Overview

InMoment provides customer experience technology used to collect and connect feedback signals across channels (surveys, social reviews, conversational logs, and more) and turn them into actionable insights for businesses.

Public Funding / Capital Events

May 14, 2025 — Press Ganey Forsta announced it is acquiring InMoment

Investment Summary

Frazier VC Fund II purchased secondary shares in InMoment in July 2018. The investment has been realized.

Why We Invested

We invest in scalable software platforms with durable demand and strong workflow embed. CX platforms can become core operating systems for how organizations listen to customers, measure performance, and prioritize improvements, which can create meaningful switching costs over time. InMoment’s multi-channel approach and analytics depth fit the profile of differentiated software that can expand as customer programs mature.