Opiniion

Deal Snapshot

Company: Opiniion, Inc.

Website: www.opiniion.com

Sector / Category: Proptech / resident engagement / reputation management software

Headquarters: Lindon, Utah

Founded: 2017

Investor: Frazier VC Role: Lead Investor

Investment Vehicle: Seed

Deal Type: Primary investments

Company Overview

Opiniion builds resident engagement and reputation management software for multifamily property owners and operators. Its platform helps property teams collect resident feedback, improve communication, increase online reviews, and use satisfaction data to strengthen retention, operations, and leasing performance.

Public Funding / Capital Events

Feb 3, 2021 — $3M financing round Opiniion announced a $3 million financing round led by Frazier VC (formerly known as Frazier Group), with participation from RET Ventures, AIM Ventura Capital, and Tamarak Capital Partners. The company said the round followed strong growth in its multifamily client base and would support continued platform expansion.

Jan 23, 2024 — Series A funding Opiniion announced that it had secured Series A funding led by Five Elms Capital. The company said the investment followed its achievement of cash flow positivity and would help accelerate growth in resident satisfaction and reputation management software.

Aug 4, 2025 — Acquired Rentgrata Opiniion announced its acquisition of Rentgrata, positioning the deal as an expansion of its resident engagement offering. The company described the transaction as part of a broader strategy to build a more comprehensive platform for property operators.

Investment Summary

Frazier VC invested in Opiniion, Inc. through primary Seed investments in December 2020 and May 2021.

Why We Invested

Opiniion operates in a workflow-critical part of multifamily software where resident communication, feedback, and online reputation directly influence occupancy, renewals, and operating performance. Its platform is differentiated because it connects satisfaction measurement with operational follow-up and review generation, making it more embedded than a simple survey or ratings tool. That creates meaningful switching costs over time as teams rely on the software for day-to-day resident engagement and property-level performance management. The company also benefits from strong vertical focus in multifamily and a product strategy aligned with long-term demand for better resident experience tools.

Other Investors

RET Ventures

AIM Ventura Capital

Tamarak Capital Partners

AIM Capital Partners

Five Elms Capital