Stance

Deal Snapshot

Company: Stance, Inc.

Website: www.stance.com

Sector / Category: Apparel / lifestyle brand / socks and basics

Headquarters: San Clemente, California

Founded: 2009

Investor: Frazier VC

Investment Vehicle: Fund I

Deal Type: Secondary purchases

Company Overview

Stance is a lifestyle apparel brand best known for reinventing the sock category through premium design, materials, and branded collaborations. The company expanded from socks into adjacent basics such as underwear and tees, building a consumer brand positioned around style, performance, and cultural relevance.

Public Funding / Capital Events

Mar 5, 2015 — $50M financing The Wall Street Journal reported that Stance raised $50 million to support expansion into new categories, including underwear. Coverage identified August Capital and Kleiner Perkins as participants, alongside existing investors.

Apr 2016 — $30M Series D financing Stance raised $30 million in Series D preferred stock financing led by Mercato Partners. Public reporting said returning investors included August Capital, Kleiner Perkins, Menlo Ventures, Shasta Ventures, and Sherpa Capital.

Nov 19, 2025 — Acquired by Marquee Brands Marquee Brands announced its acquisition of Stance, describing the company as an innovative lifestyle and performance sock brand founded in 2009 in San Clemente, California. The deal brought Stance into Marquee’s broader consumer brand portfolio.

Investment Summary

Frazier VC invested in Stance through Fund I via multiple secondary purchases in 2014.

Why We Invested

Stance built a differentiated consumer brand in a category that had historically been treated like a commodity. Its combination of product innovation, design-led merchandising, and strong cultural partnerships created meaningful separation from traditional basics brands and gave it room to expand into adjacent categories over time. The business also benefited from strong brand recognition and repeat purchase potential, which can create durable value when paired with broad distribution and loyal customers. Its later financing rounds and eventual acquisition support the view that Stance had built a meaningful position in the market.

Other Investors

• Mercato Partners

• August Capital

• Kleiner Perkins

• Menlo Ventures

• Shasta Ventures

• Sherpa Capital